A great branded presence on Twitter might keep visitors looking through your tweets for good information, and will likely entice them to follow you. As I’ve featured in a previous post there are a few (but not nearly enough) great looking skins seen on various destinations’ Twitter pages.
I recently developed a skin for a Seattle-area restaurant, BeachHouse Bar + Grill. It matches their website already in place, and will eventually tweet about Twitter-only coupons and special deals available to its followers.
Call to action
I also created a Twitter landing page on their website which contains the coupon or special deal info along with a big thank you to the followers. The page is linked from Twitter exclusively so it will be a snap to figure out the effectiveness of certain deals by looking at spikes in traffic after specific tweets. At this writing, visitors print out the coupon and present it at the restaurant.
Rewarding your followers
We’re hoping that by rewarding the followers with a delicious treat, they’ll spread the word and BeachHouse will gain more followers – and patrons – by simply offering something special to its followers at random.
