01 Feb 2010

Getting on the Location-based App bandwagon

marketing, social media, tourism Comments Off

Location Based AppsChances are you’ve heard of location-based smart phone applications like Foursquare, Yelp, Twitter, etc. Even if you don’t use a smart phone, know that your tourists, day-trippers, and convention attendees are.

Considering the popularity and constant improved technology of mobile devices, it makes sense that a CVB should adopt these tools. After all, you do want to be where your visitors are. Not just for restaurants and attractions, but any business that want to stay in step with their fans, followers, and customers.

Chris Brogan (@ChrisBrogan), President of New Marketing Labs, recently penned a short but informative article for American Express’ OPEN Forum. Chris elaborates on the importance of jumping into the mobile app world and embracing the social tools many of them feature. In short, the article covers;

  1. GET a smart phone, already
  2. Creating good content to be more easily found online
  3. The importance of listening for feedback
  4. Generating buzz by having contests for your mobile audience

Read the full OPEN Forum article here >>

Comments are closed.