A recent article posted by Hotel Marketing Strategies prompted some deep thoughts about social media participation within the hotel industry. The post, written by Daniel Edward Craig, offers 8 good reasons why ‘less is more’ when diving into the social arena.
Granted the information is geared specifically for hotels, these points (all but one) are par for the course for any business in probably any industry considering a social media marketing strategy on limited time.
The “one” point I simply can’t get past is “Should you start a blog? Probably not.” Huh? Seems to makes sense from a time-expense perspective, but its the follow-up point, and last, that make the purpose of a blog so important and useful: “Turn guests into advocates.”
Sure your guests can post little anecdotes on your Facebook page and upload images of their adventures on your photo sharing website. But how about keeping some of that search engine (keyword, tagged) gold for yourself by indulging a handful of your guests’ incredible experiences – the full story – on your own blog.
Makes sense to me. What do you think?
I too vote to blog. As your friend and mine the Social Media Commando says, your blog is an annuity. Your investment pays back over time. I certainly hope so! If you want to see what winwinapps has been blogging about visit. http://blog.winwinapps.com
Thanks Anna – your blog frequency puts me to shame! Bottom line, blogging is a easy and convenient way to add fresh content to your site – and search engine gold. Even once a week gives new life to an otherwise static site. I’m heading over to yours now…