Deep Dish Creative

From Doodles to Launch

There’s a cool little company hailing from Burlington, VT called inlu. inlu.com bills itself as an eco-friendly online gift tool for collecting funds for social events, celebrations, wish-lists, in honor of and group gifting efforts. Get it? In Lieu Of (buying stuff, give instead)…inlu.

I recently was on board to create a microsite for inlu’s Sex and the City 2 Movie Party campaign. Sarah Jessica Parker herself gave it her blessing, so inlu was off to the races to promote movie-going and charitable giving in tandem in the few weeks prior to the movie’s opening weekend.

While sitting down with the inlu team, I sketched out the desired layout and graphic elements that would accompany the campaign web page. Here I’ll show you how an hour’s worth of doodles and jotted thoughts ended up online and ready for FABULOUS.

From Note Taking to a Blog

Occasionally someone will ask to see what’s inside my Moleskine notebook, and I’m happy to oblige. Nearly everything I do design-wise is digital, but ideas almost always begin the old fashioned way – on paper. Whether its a client meeting, conference or just sitting in a coffee shop brainstorming a project, I’m never without my notebook.

Here’s a couple of pages ripped from my Moleskine packed with thoughts and doodles that eventually became blog entries:

Click to enlarge These notes led to a post about #BTVSMB’s Inbound Marketing with Hubspot »

Click to enlarge These notes led to a series of posts recapping takeaways from the Eat Drink & Be Social event for restaurant social marketing » Also on the Twitter for Restuarants blog »

Fascinating time-lapse video

Want to see a cool time-lapsed note-taker in action during a (very awesome) Daniel Pink lecture? Check out this video »