Social for Hospitality 101

Posted on February 1, 2011 by in how-to, marketing, social media

I recently had an opportunity to talk to the Hospitality Management students at Champlain College here in Burlington, Vermont. The audience was very receptive, and I was surprised at how much college students don’t know about social media.

There I was, a little anxious about boring them to death, but surprisingly their social networking worlds rarely extended past Facebook profiles, not the Facebook fan pages and Twitter engagement I had assumed.

Not only was I a guest speaker, my presentation was to be a surprise wrench thrown into their final projects for the semester: explore how using social media could be a boon for their imaginary business plans for hotels, resorts and restaurants. After my chat, the students did some crash recon to weave different social outlets and strategies into their projects. Q&A followed and the consensus was clear, adding social media could really benefit their marketing plans.

Below is the presentation with tidbits of Twitter for Restaurants strung throughout. You can view it on SlideShare here »

Adding Social Media to your Hospitality Marketing Tool Kit

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  1. A social media launchpad for hotels, restaurants and others in hospitality | Sheila's Guide To The Good Stuff - February 4, 2011

    [...] That problem was just partially solved by this excellent presentation on Slideshare by Lara Dickson, a designer and social media marketing expert based in Vermont. It’s also included in her own blog post, Social for Hospitality 101. [...]