Burlington Social Media Day
June 30 is (according to Mashable.com) Social Media Day across the U.S., and around the world. Here in Burlington, VT, population approximately 40,000, we organized a series of events that ideally would have something fun to entertain everyone. I set up and branded a Facebook Fan page for the events, and along with Anna Palmer (@winwinapps), and the generosity of local businesses, we cobbled together a “treasure hunt”, 6 tweet ups around town, and set up a system for nominating and then voting for our local favorite social media-savvy King, Queen, Business and Nonprofit Organization. See how this fun eventful day unfolded for locals, businesses, and crowned royalty.
Burlington Foursquare Day
April 16 presents an opportunity for Foursquare enthusiasts to join their counterparts across the U.S. in celebrating National Foursquare Day. Locally, big cities and even smaller communities (like here in Burlington, VT) were able to organize resident Foursquare players and businesses to rally around this ‘holiday’. For business, it meant offering discounts or nominal freebies. For folks with smart phones like iPhones, Blackberries and Droids, it meant logging into the application and checking in to these establishments to get deals and accumulate badges – a fun and frivolous aspect of the app.
Check out this post that explains how the event came about using nothing but social media. The data gathered via Facebook insights offers a glimpse of how this ‘word of mouth’ marketing can turn a regular ol’ Friday night in Burlington into a fun, engaging and ultimately promotional gold mine for local business.
SeaTac Airport International Terminal (FIS) Artwork
Installed in Fall 2008, the Seattle-Tacoma Airport International terminal’s 244′ baggage claim wall has a new look. The artwork features an amazing composite image of the Seattle skyline by Michael Craft, with surrounding graphic and text treatments created by myself while on staff at Seattle’s Convention and Visitors Bureau. BIGink of Seattle produced the 62 48-inch wide vinyl panels. The color, skyline and movement of the wall is a vast improvement over the former bare white wall.
See Before and After photos
