Why Tourism Matters
NATIONAL TRAVEL & TOURISM WEEK
The 26th Annual National Travel & Tourism Week is May 9-17, 2009. According to the U.S. Travel Association, the collective goal of promoting National Travel &Tourism Week is to “enhance the country’s economy, security and perception, and recognize the cultural and social benefits created by travel and tourism.” No doubt the country’s current economic environment has/will have an impact Read more
How not to network
I recently attended a local micro-mixer (that’s what I call last-minute networking ops disguised as a promotional event, usually at a bar or similar,) and chatted up an attendee about the promo, is she a Chamber member, what’s her biz – the usual talking points. She was a little gruff about the Chamber and proudly extolled its missing virtues and why she’s not a member, blah blah. Read more
10 Beautifully Designed Destination Websites
Travel planners – from the leisure individual to convention or group travel planners leave no stone unturned when deciding where to plan for their next vacation, group retreat or convention. Lodging and air travel rates aside, the next biggest draw is likely the thrill factor: what can we DO in this town? Is it cool, pedestrian, green, exciting? Will my attendees even remember coming here or will it be like any other convention setting? What makes it stand out and scream VISIT ME? Read more
WordPress, in a word
This past weekend I finally took the plunge with WordPress. I was looking to just add one more tool to my arsenal of web services, and was more than pleasantly surprised to discover its remarkable usability and potential. Totally customizable, the open source content can be manipulated to the nth degree. I was able to create a blog (or even an alternative to my website) in a matter of hours. When I say hours, I mean digging into the css and other geeky stuff to coax it into something original, thoughtful, and fun. I’m thrilled that I will be able to offer my clients yet one more satellite to orbit their branding efforts. Hot tip – WordPress is FREE to use with limitless possibilities.
The benefits of SEO and social media
Amid the dizzying array of social media outlets available to the average (or targeted) consumer, its sometimes difficult to decide if your business even needs to get on the bandwagon, let alone want to commit to the effort needed to nurture these little satellites to your main online presence. I’ve found a great article that breaks down the major cogs of the social media machine and how they each work hand-in-hand with the Search Engine Optimization (SEO) you already have in place.
