What in the world should a restaurant tweet about? Lots of restaurants have stepped in the Social Media arena; some finding their footing and running a well-oiled machine, others struggling with who, what and why to use Twitter for marketing. Aside from the time required to zone in on your Twitter presence, you want to [...]
Twitter for Restaurants
This guide is for restaurants just starting out on Twitter. After getting a few of my own client’s restaurants set up with Twitter, I discovered they really didn’t know what it was all about and how to use it to increase patronage – let alone what on earth to tweet about. After all, they had [...]
How to communicate with your web designer
Do you have a go-to web designer that’s on call to make updates and additions to your website? If you do, that designer likely has several or many clients just like you that they are maintaining on a daily basis. Most of us freelancers maintain several different websites for several different clients. Sometimes (and ideally) [...]
Content really is King online – and design is Queen
If content is King for tourism and destination marketing online, then design is certainly Queen. Not to ignore the priceless value in SEO, but SEO is tracked because of the content, as well as in addition to. The layout, ease of navigation, color scheme and overall branding of your site also plays a huge part [...]
Hosting service – you get what you pay for
Today brought to a close a series of obstacles brought on by trying to switch a client’s über-cheap hosting service to a more professional and reliable service, Media Temple. What should have been just a couple of clicks to update the DNS (name server) turned out to be an odyssey across 3 continents, 4 [...]
