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Case Study: Foursquare and local business

This article is also posted over on my Twitter for Restaurants blog » This past Friday, April 16 presented an opportunity for Foursquare enthusiasts to join their counterparts across the U.S. in celebrating National Foursquare Day. Locally, big cities and even smaller communities (like here in Burlington, VT) were able to organize resident Foursquare players [...]

Getting on the Location-based App bandwagon

Chances are you’ve heard of location-based smart phone applications like Foursquare, Yelp, Twitter, etc. Even if you don’t use a smart phone, know that your tourists, day-trippers, and convention attendees are. Considering the popularity and constant improved technology of mobile devices, it makes sense that a CVB should adopt these tools. After all, you do [...]

What in the world is Inbound Marketing?

I originally posted this on my other site Twitter for Restaurants >> This morning I attended a social media ‘breakfast’ hosted by a local PR agency, PMG here in Burlington, VT. I put breakfast in quotes because although there was indeed breakfast available – and plenty of it, this event was more like a seminar/tweet-up [...]

Social Media: The new Chamber of Commerce?

I’ll probably catch some flack for the following observations, but in talking with some of my tweeps, I know I’m not alone. Its that time of year – time to renew my local Chamber of Commerce membership. Before blindly writing a $300-$400 check and dropping it in the mail, I have to stop and think [...]

What in the world should a restaurant tweet about?

What in the world should a restaurant tweet about? Lots of restaurants have stepped in the Social Media arena; some finding their footing and running a well-oiled machine, others struggling with who, what and why to use Twitter for marketing. Aside from the time required to zone in on your Twitter presence, you want to [...]