Yesterday I attended an SEO 101 class, Designing with Search Engines in Mind presented by the local Vermont chapter of AIGA (American Institute of Graphic Artists.) The A-list panel doling out SEO tips and tricks included web teams from Green Mountain Coffee Roasters, Gardeners Supply, and Union Street Media, a local web design firm. The [...]
10 ways to get found online beyond SEO
In a follow-up post to a workshop I co-presented at the Vermont Travel Industry Conference, here’s a quick list of ten ways a website can curate interest with search engines – beyond optimizing the content with keywords, phrases and meta data. I refer to Google here, but any search engine that creates opportunities for profiles, [...]
Why your website needs to be mobile
Is your lodging, attraction or restaurant website mobile? Do you even know? Here’s one way to find out: get out your smart phone and Google your business or type in your website. You’ll know immediately whether your site is mobile-friendly or not. If your site is Flash, it won’t be mobile. If your Flash website [...]
Tourist in my own backyard
It was going to be blockbuster Vermont winter night. A massive storm was moving across New England and people were already battening down the hatches, closing up shop and heading home early to beat the 12-18″ of snow that was about to be dumped on our doorsteps. My friend Suzanne Podhaizer, who had just opened [...]
