When I discovered VisitPhilly‘s 29 Nights of Dates Facebook promotion, my first thought was WOW! Who wouldn’t want to enter this contest every day – even if one doesn’t live in Philadelphia? I entered immediately, and have done so every day. Because I want that most excellent grand prize – a red Vespa with logo’d [...]
Vermont is OPEN for Business
I’m so thrilled to announce the recent launch of a Vermont resort’s redesigned website, SterlingRidgeResort.com. The resort is a really nice spread just north of Stowe in Jeffersonville. All log cabins, all modern, on 360 acres of the most pristine and picturesque Vermont countryside. Take a stroll through their beautiful images and resort video; I [...]
Create online content by blogging
Have you Googled your hospitality or tourism business lately? If you have a small business in the restaurant, lodging or other tourism-dependent industry, you know its not easy rising above travel industry juggernauts like the Expedias, regional membership or review sites. But by building good, keyword-rich content on a regular basis, you’ll be prompting search [...]
Using social media AND e-newsletters
In a conversation with a new client, the subject of Facebook versus email marketing came up. The client feels they should use one or the other, but not both. I disagreed and brought up the following points extolling the virtues of using both, but for very different reasons. This client is a 200+ year-old sprawling [...]
Burlington Foursquare Day 2011
April 16 is the second annual National Foursquare Day, as proclaimed by Foursquare.com. We had a blast putting something together last year, in all of four days. And it was a fun, silly way to pump up publicity for local businesses. Here’s a case study on the 2010 Foursquare Day local events » We’re going [...]
