Yesterday I attended an SEO 101 class, Designing with Search Engines in Mind presented by the local Vermont chapter of AIGA (American Institute of Graphic Artists.) The A-list panel doling out SEO tips and tricks included web teams from Green Mountain Coffee Roasters, Gardeners Supply, and Union Street Media, a local web design firm. The [...]
10 ways to get found online beyond SEO
In a follow-up post to a workshop I co-presented at the Vermont Travel Industry Conference, here’s a quick list of ten ways a website can curate interest with search engines – beyond optimizing the content with keywords, phrases and meta data. I refer to Google here, but any search engine that creates opportunities for profiles, [...]
