A slide deck created for “speed marketing” consultations at the Vermont Travel Industry Conference held in Killington, VT on April 12-13, 2012. Highlighting cool and interesting ways tourism-related businesses can stick out in the social media sea using the places you probably already are present, like Facebook and Twitter. And also how you can be [...]
Marketing for Destinations
Local Investment = Local Return: Cool and interesting movements in the destination marketing world. I created this short Keynote presentation for a Champlain College marketing class. The presentation’s focus was angled toward special events marketing, and highlights a number of exciting outside-the-box promotions destinations have created to drum up interest in growing local tourism.
How to get more mileage from your website
This presentation was created for Burlington’s Social Media Day morning learning Tweetup. Yes, we had school for one of that day’s various Tweetups. It offers tips on how to spread consistent brand messaging on blogs, Google Profiles and Places, social sharing, LinkedIn, email, communities, commenting, and print media.
How to add Social Media to your Hospitality Marketing Tool Kit
This presentation was created for Hospitality Management students at Champlain College in Burlington, Vermont. Tips, real-world examples and basic Hows and Whys for the lodging and restaurant industries.
